UEC Theatres has partnered with National CineMedia (NCM Networks) for its on-screen and lobby advertising. NCM's advanced digital satellite network connects 19,000+ screens across 48 states, covering DMAs representing 96% of US households and 61% of all US moviegoers.
Advertising with UEC Theatres
Interested in advertising on our big screen "First Look" digital pre-feature program, "Lobby Entertainment Network" or through other unique marketing opportunities?
NCM's on-screen, on-site, online and mobile networks allow our advertising partners the highest levels of impact by bringing brands to life throughout the entire movie going experience.
A Top Ranking National Network
Compared to traditional TV during May Sweeps, NCM was the seventh ranked network in unduplicated reach among adults 18-49.
On any given Friday or Saturday night, almost any week of the year, NCM is the #1 ranked network in primetime reach.
Source: Nielsen Monitor Plus A18-49 Mon-Sat 8p-11p;
Sun 7p-11p, 60 min qualifier; May 2011
With less multitasking and no ad-skipping, cinema delivers breakthrough ad engagement and performance.
We "watch" TV, we "consume" media, but we "GO" to the movies. This active participation enables brands to reach audiences with unprecedented engagement.
Source: IAG Data Jan - Dec 2011
Cinema Outperforms TV
Our Audience is Your Target Consumer
More educated, affluent, and professional than the US population, NCM moviegoers are also highly active after the movies.
Source: 2012 MRI Doublebase: Base = A18+ against US Population Source: E-poll Entertainment Choices Study, Nov. 2011
On-Screen: FirstLook Pre-Feature Show
FirstLook combines exclusive studio content with national, regional and local advertising to provide a “first look” at everything entertainment. From behind-the-scenes looks at upcoming movies and TV shows, to what’s new in music and sports, FirstLook is your opportunity to advertise adjacent to the world’s best first-run programming.
Contact us to learn about on-screen opportunities during FirstLook, or visit FirstLookonline.com to see upcoming blockbusters.
On-Site: Cinema's Promotional Network
NCM moviegoers spend an average of over 10 minutes in our 1,500+ lobbies nationwide
From product sampling to impactful signage and interactive lobby displays, NCM can provide promotional access to its viewers unlike any other network: live and in-person.
On-site promotions, when combined with on-screen is so effective, advertisers on average have seen +87% growth in purchase intent of their products.
Contact us to learn about how to activate your campaigns.
Market Force: Average of 8 Custom Studies Nov. 2009 - July 2011, 2007 Bruskin LEN study
Online: The NCM Portfolio of Sites
Going to the movies begins online. Thankfully NCM created the largest portfolio of sites reaching moviegoers online... 50 million monthly unique moviegoers to be exact. Our partner sites offer custom solutions to your marketing objectives powered by a robust ad-serving platform that can target your exact audience.
Integrate online with on-screen and increase activation and engagement rates by 80%.
Contact us to learn more about our online advertising opportunities.
*Based on integration of online and on-screen assets, military advertiser
Mobile: NCM Mobile Network
NCM has selected the top movie and entertainment apps and mobile sites to create the NCM Mobile Network- -reaching over 50 million impressions monthly. Which is all to your benefit since NCM Moviegoers are 72% more likely to engage in mobile advertising than the average American.
Contact us to learn more about our mobile advertising opportunities; or visit movienightout.com to learn more about NCM's million-downloads and growing app.
*Pending circuit approval; Source:2010 Allocate Census Data; NCM Master Theater List Aug '12
NCM Entertainment Marketing can align your brand with the biggest movies in a collaborative three-way partnership.
NCM has partnered with some of the biggest names in content production to provide integrated branded entertainment opportunities.
NCM and Fathom present fully integrated sponsorship opportunities of the biggest in-theater events and concerts to hit the big screen.